Books
 Building Your Business With Word-Of-Mouth Marketing
IVAN R. MISNER, Ph.D.
Hands down. No contest.
We all know that word of mouth can turn a company, product,
or service into a roaring success or a crashing failure.
Now this long-needed book shows you how to grow your
business in the toughest of times with the oldest, best,
and most cost-effective marketing method in the world.
The World's Best Known Marketing Secret gives you:
- A proven model for developing your
own word-of-mouth program
- Tested tools and techniques to turn
word-of-mouth into hot leads and sales
- The winning formula to create a
prosperous word-of-mouth business
- Keys to networking success -- skills
to deliver your message and get tons of referrals
- A comprehensive resource list of
networking groups
- A special section of step-by-step work sheets for
creating your own marketing plan
This valuable book draws from Dr. Misner's years of
experience in establishing and growing his company,BNI
- Business Network Intl, to more than 1,300 thriving
chapters in 7 countries around the world, and from his
doctoral research at the University of Southern California
on business networks.
Dr. Ivan Misner's books are all available to BNI
members at special prices: contact your Chapter Director
for details.
© 1998 Business Network Int'l
Other best-selling books by Dr. Ivan Misner, Founder
of BNI - Business Network Intl.
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