The 60 Second Speech
At the heart of the BNI meeting is the "60 Second
Speech" slot. This is each member's opportunity
to tell everyone at the meeting all about their business,
the kind of leads they are looking for, and anything
at all that will help the other members generate business
for them.
60 seconds may seem to be the briefest of speeches,
but BNI have developed a system to harness the power
of this format, and regularly organise free training
workshops to allow the members to develop their presentations,
introducing techniques such as the memory hook, and
effective ways to ensure that the message is remembered.
This system has immense practical benefits outside
BNI, where in in real-life networking situations, the
BNI member is trained to be able to give an instant
and concise account of what they do.

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